On December 19, 16 Moutai cultural experience centers were awarded licenses in Sichuan, Heilongjiang, Beijing, Guizhou, Zhejiang，etc.

Up to now, a total of 28 Moutai cultural experience centers in China have been approved and awarded, and 58 are under construction, which will cover more places in the country and continue to improve the "beauty" position of Moutai cultural communication.

Located in Qingchun Road, Shangcheng District, Hangzhou City, Zhejiang Province, the Moutai Cultural Experience Center focuses on the two major themes of "culture and service", and displays the long-established Chinese wine culture and Moutai culture in an all-round and three-dimensional manner through the physical exhibition, multimedia interaction, technology interaction and other international exhibition methods.

Located in the ancient capital of the Six dynasties, Nanjing Jinying Group Moutai Cultural Experience Center is located on the 50th floor of the city landmark of the Golden Eagle World. A comprehensive cultural experience center integrating visual viewing, cultural experience and tasting interaction is officially opened to the public.

Moutai Cultural Experience Center is the "beauty" impression of Moutai culture display, the "beauty" expression of Moutai brand image and the "beauty" memory of Moutai tasting experience.

In the Moutai Cultural Experience Center, we can make full use of new technologies, based on the network, entity, story and creativity, through the interpreter's explanation, voice along the way, so that consumers can immerse and interactive understand the craftsmanship, craftsman soul, craftsman, craftsman, craftsman Moutai culture, and constantly increase the interactive experience of consumers to help consumers deeply understand the brewing process of Moutai Baijiu.

Moutai Cultural Experience Center also provide cocktails, ice cream, chocolate and other new fashional drinks, so that more consumer groups drink Moutai, consume Moutai and fall in love with Moutai.