Kweichow Moutai raised the wholesale price of Kweichow Moutai from November 1, why the price increase at this time and the impact of the price increase have become the most concerned topic of the industry.

Although the profit margin is compressed, the dealers have no negative feedback on the increase of Feitian Maotai's factory price, and they are more concerned about whether the terminal price can be stable. More dealers said that the increase in wholesale prices will alleviate the tax risks of some dealers.

"On November 3, the price of Feitian Moutai increased by 50 yuan/bottle. On November 4, the price was reduced by 50 yuan per bottle." A tobacco operator told reporters that the price of flying Moutai will always fluctuate, 50 yuan price fluctuation is also within his acceptable range.

Another wine dealer for Feitian Moutai's small price fluctuations are not impressed, his concern is that the price of Moutai can stand firm, after all, the baijiu inventory level is still high this year, many liquor product prices upside down, affecting the dealer's business.

As the above hotel operators and dealers said, Moutai raised the wholesale price within a week, the channel side did not pass negative feedback. Dealers' profits may be compressed, but there is still considerable space, dealers value the identity of agents, and Maotai market terminal price can be stable.

Another dealer introduced that some Moutai dealers have two accounts, Moutai requires dealers to sell Feitian Moutai in accordance with the final price of 1499 yuan/bottle, if it is found that it is not sold in accordance with the market guide price, it may be cancelled. However, the actual market sales price of Feitian Moutai reaches 2,700 yuan/bottle, so the dealer will not invoice the part after more than 1,499 yuan, which creates tax risks. From this point of view, dealers who want to do long-term business are more welcome to increase the factory price of Maotai, because the price increase makes the profit of about 200 yuan moved to the table, which can be paid taxes, thus alleviating part of the tax risk, and greater protection of the security of the business.

In addition to the terminal and dealer end, a industry insider told reporters that the price of second-hand Maotai wine has not yet changed.

, why the price increase at this time and the impact of the price increase have become the most concerned topic of the industry.