Today’s wine and spirits market is both flourishing and mired in chaos. The market is flooded with a mix of good and bad brands, uneven product quality, and inflated prices; deceptive marketing gimmicks abound, leaving consumers struggling to choose, distinguish, and trust what they buy. At the same time, many genuinely crafted, high-quality, and fairly priced products are overshadowed by the noise, struggling to reach the public. The industry urgently needs fair, transparent, and professional selection to restore order, reset standards, bring quality back to the core, and let good wines shine.

With 37 years of deep engagement in the industry, China Wine News, as an authoritative official mainstream media outlet, leverages the prestigious platform of the China Wine & Spirit Awards (CWSA) to officially launch the "I Recommend Fine Wines, I Endorse Fine Wines" judge-recommendation campaign. The goal is to harness professional expertise as the cornerstone, champion quality and value, break down information barriers, weed out market dross, select national-quality fine beverages, and guide the industry back to its essence of quality.

The China Wine & Spirit Awards (CWSA) has always adhered to the core principles of "openness, fairness, and public benefit." We strictly prohibit "competition-only" samples; all entries are production-line original batch products, truly reflecting the quality available in the market, with zero tolerance for fraud. Meanwhile, the CWSA brings together a professional judging panel composed of national-level master tasters, industry experts, seasoned practitioners, and consumer opinion leaders. Combined with a scientific and quantitative evaluation system, we assess each entry comprehensively and objectively—covering taste, drinking experience, value for money, and market reputation—from multiple dimensions to determine its true worth.

This judge-recommendation campaign breaks the traditional limitations of single-industry judging and builds a two-way empowerment platform that unites authoritative industry evaluation with judge endorsements. It makes professionalism visible and value-for-money tangible. Whether they are time-honored famous liquors rooted in terroir and crafted with care, distinctive specialty wines that uphold heritage and meticulous techniques, or everyday favorites with outstanding value and口碑, all are target products that the awards aim to recommend.

This campaign opens recommendation channels to the entire industry and the general public. We welcome wineries, wine professionals, and seasoned enthusiasts to actively recommend quality products, so that dedicated, quality-focused wines can emerge from niche corners and reach a wider audience, untouched by market chaos.

Compared to traditional wine competitions, this judge-recommendation campaign innovatively upgrades the evaluation criteria. Breaking through barriers of aroma type, price, and brand, we pay special attention to the overall drinking experience and true cost-performance ratio, redefining the value ecosystem of alcoholic beverages. We will select a batch of high-quality products that stand up to professional scrutiny, withstand market tests, and win public acclaim, granting them official certification and providing consumers with an authoritative and reliable buying guide.

Mr. Wu Xianguo, Chairman of the CWSA Organizing Committee, stated that this campaign is not only a grand selection of fine wines but also a reformative action to clean up the industry. China Wine News will leverage its full media matrix and industry resources to provide comprehensive, multi-channel promotional support for winning products, ensuring that craftsman brands are seen and quality products are recognized. This will compel the industry to abandon vicious price wars, false marketing, and quality fraud, and promote high-quality, standardized, and sustainable development.

Effective immediately, the 2026 China Wine & Spirit Awards (CWSA) "I Recommend Fine Wines, I Endorse Fine Wines" campaign is fully launched. We sincerely invite the entire industry to participate. If you are interested, we welcome your active involvement. Together, let us empower quality wines with professionalism and purify the market with authority.

So, what kind of samples does the 2026 China Wine & Spirit Awards (CWSA) require?

Eligible Categories:
(1) All types of spirits, wines, yellow rice wine, rice wine, fruit wine, and liqueurs;
(2) Products that comply with national standards or have legal import, operation, and sales documentation for spirits and wines.

Submission Requirements:
(1) Each sample must be from a production-line batch, with intact packaging, complete labeling, batch numbers, and available for purchase on the market.
(2) For each entry, 6 bottles are required for both international and domestic samples, with each bottle containing no less than 500ml.

How to Enter:
Fill in the entry sample information form (type "申报表格" [Application Form] in the main dialog box of the "China Wine News" WeChat official account, and obtain the CWSA application form from the pop-up prompt; downloading via computer link is recommended) → send the completed form to huaxiajiubao2024@163.com → make payment → the organizing committee confirms registration → mail samples to the designated address.

Sample Mailing Address:
Huaxia Media Building, No. 54 Beida Street, Zhifu District, Yantai City, Shandong Province, China
Attn: Xue Ke
Tel: 13906380449

How to Apply as a Public Judge:
Fill in the judge application form (type Judge Registration in the main dialog box of the "China Wine News" WeChat official account, and obtain the CWSA judge registration form from the pop-up prompt; downloading via computer link is recommended) → send the completed form to huaxiajiubao2024@163.com.