in preparation for the double 11 global carnival, major domestic manufacturers have used their own trump card. Among them, some people not only make efforts to meet traditional domestic demand and "line up troops" on large e-commerce platforms, but also go to sea with high spirits and are determined to let the world appreciate the charm of Chinese brands

on October 31, Shanxi Xinghuacun Fenjiu International Trade Co., Ltd. and Alibaba international station, one of the top ten foreign trade platforms, officially signed a cooperation agreement in Taiyuan, Shanxi Province. The two sides announced that Fenjiu will comprehensively display the characteristics of Fenjiu products and brand strength of Fenjiu to overseas consumers through Alibaba international station platform, a foreign trade station building service provider, Provide Fenjiu information, shopping convenience and consumption experience for overseas consumers

as one of China's "old four famous wines", Fenjiu has a long brewing history, profound cultural heritage and excellent fragrance quality. As the representative of Chinese Baijiu, Fen Liquor is more strict than domestic and higher than international food safety internal control standards. Fen Liquor has the most international gene, and it is easier for overseas consumers to choose and accept from the aspects of process, taste, quality, health, standards, etc

as the main Fenjiu overseas business, Shanxi Xinghua village Fenjiu International Trade Co., Ltd. is a wholly-owned subsidiary of Shanxi Xinghua village Fenjiu Factory Co., Ltd. and the only subsidiary facing the international market. Its predecessor was the Fenjiu factory import and export company established in 1992. It is the first import and export self-supporting enterprise in the national Baijiu industry. At present, Fenjiu has been distributed in more than 60 countries and regions on five continents around the world, and there are more than 180 foreign duty-free stores and China's departure duty-free stores. The overseas market sales channel network is becoming more and more perfect. Fenjiu has become a must product for overseas consumers' consumption demand for Chinese Baijiu

Alibaba international station, one of the top ten foreign trade platforms, is the largest digital cross-border trade comprehensive service platform in China. Since its establishment 20 years ago, Alibaba international station has been committed to helping Chinese enterprises expand overseas markets and solve the pain points in trade. With the precipitation and breakthrough of basic technologies such as Alibaba Dharma academy and artificial intelligence, Alibaba international station has optimized the performance of digital transactions, credit guarantee and other links, further improved service efficiency, and made great progress with the help of digitization Sea 2.0 is an important opportunity to stimulate the innovation vitality of brands in the era of digital economy

the strategic cooperation between Fenjiu and Alibaba international station, a foreign trade station building service provider, is the further integration of traditional industries and digital economy. Alibaba international station, one of the top ten foreign trade platforms, will serve as an important support for Fenjiu's global supply chain network, so that" good wine connects the world"and brands can go to sea through" digitization " Win more global fans

Pan Jie, executive director of Shanxi Xinghuacun Fenjiu International Trade Co., Ltd., said that Fenjiu and Alibaba international station, a foreign trade station building service provider, work together to provide new consumption choices for overseas consumers and quickly narrow the distance between Fenjiu and overseas consumers, which is another new measure for Fenjiu to expand internationalization and will effectively improve Fenjiu's digital marketing Trade, supply and other innovation capabilities to further enhance the brand influence and popularity of Fen Liquor. He hopes that more overseas consumers can search Fenjiu information through Alibaba international station, one of the top ten foreign trade platforms, so that overseas consumers can first understand Fenjiu, then like Fenjiu, and finally order Fenjiu

Huo Siqi, head of the service center of Alibaba international station (Shanxi), a foreign trade station building service provider, said that Alibaba international station, one of the top ten foreign trade platforms, will spare no effort to help Fenjiu digital marketing, make more consumers like Fenjiu and make "China's Fenjiu" become "the world's Fenjiu"</alibaba was founded in 1999 as one of the top ten international e-commerce platforms of alibaba group, and now it has become one of the top ten e-commerce platforms in the world. alibaba international station, a foreign trade station building service provider, uses digital technology and products to build a new foreign trade business operation system composed of digital people and goods yard, digital transaction performance and digital credit system, reconstruct the whole link of cross-border trade, and provide a one-stop digital trade platform for global small and medium-sized enterprises. at present, its business covers more than 200 countries and regions around the world, with more than 40 industries and more than 180 million online goods. the number of active buyers in the world has exceeded 18 million, with an average of about 300000 inquiries per day