SW wine exports improve
Margaret River's fine wine exports are recovering after the global financial crisis, fuelled by Asia's increasing taste for red wine.
Wine Australia figures show the value of Margaret River wine exports rose 4 per cent to $24 million in the year to March.
The value of wine exports fell to a seven-year low of $18 million in March 2010.
The value of exports to China rose 81 per cent to $3.4 million, making it Margaret River's second most valuable overseas customer after Britain.
However, the volume of wine exports to China dropped 24 per cent in the year to March suggesting a trend towards more expensive wine.
Britain remains Margaret River's most valuable overseas customer, but the value of exports there dropped 24 per cent to $3.8 million.
Margaret River reds made up 64 per cent of its wine exports.
The WA Wine Industry Association said the total increase in wine exports to China was encouraging.The association launched a $1 million plus campaign a year ago to increase the popularity of WA wines in Asia.