Consumers and winemakers to interact on Naked Wines app
The app offers members personalised tasting notes, video content of all of the wines they've ordered, plus direct access to the vineyards and winemakers they're supporting.
Naked Wines' founder Rowan Gormley, claims since the app went live at the end of last week, Naked Wines has had 7000 downloads and seen a 109% increase in the number of customers interacting with winemakers and recommending friends.
He says the aim is to encourage and empower customers and winemakers to interact directly, in real-time, from "the vineyard to the sofa".
"Rather than simply create a mobile version of our site, we wanted to put our winemakers in the palm of our customers' hands, supported with handy tasting notes and fun video content, to help bring their wines to life as they're drinking them.
"Unlike any other wine app we've come across, customers can chat to the winemakers directly, see exactly where their wines have been made, and buddy up with friends and share deals and recommendations," he says.
Naked Wines is offering every non-Naked customer who downloads the app and registers their details a free £40 voucher to give them a try - and they're running a prize-draw to win a year's free supply of wine, for all downloads made before the end of April.
Android and iPad versions are due to follow in the summer - and an exclusive version for Naked winemakers is due later in 2012.