Bushmills to host whiskey and music festival
The Old Bushmills Distillery in Northern Ireland will play host to a whiskey and music festival in June.
Bushmills Live, a two-day event, will take place on June 20 and 21 and will see some of the brand's "most famous" fans play a series of "intimate" gigs.
The distillery is located on County Antrim's north coast and has a 400-year heritage.
The brand already have a contemporary music connection through a series of global partnerships which include artists such as Bon Iver, Chromeo and Iain Archer appearing in its current advertising campaign.
Tickets for the event will not go on general sale, instead the chance to attend can be won by entering a competition which involves entrants posting a picture of themselves and a friend, along with a paragraph explaining why they should be in the audience for the gig.
Attendees will also have the opportunity to make their own blend of Bushmills to complement the musical festivities.
Master distiller, Colum Egan, said: "I can promise you that the acts that will be performing are both known and loved around the world."
To win tickets, visit facebook.com/bushmills1608 from 4.08pm on March 17, with the competition closing on April 27.